Marketing Taster Class

Brand Rejuvenation

Case study on a local consumer brand

Highlights:
-Brand repositioning
-Target market definition
-360 degree brand campaign

Lecturer: Cecilia Chan
Date: 22nd September (Sat)
Time: 4:30 PM – 5:30 PM
Address: 7/F South China Building, 1-3 Wyndham Street, Central, Hong Kong (MTR Central Station Exit D1)
Language: Chinese

Cecilia Chan Profile:
-Seasoned Marketer in branding and retail management
-CMO of renowned global and local consumer brands
-Specialist in luxury goods marketing
-Currently the Programme Manager (Undergraduate) at University of Sunderland in HK, teaching marketing & management modules