Bachelor of Arts (Hons) Business and Marketing Management (Full-time)

Learning Outcomes – Knowledge:

• Demonstrate an appreciation and understanding of ways of working within a digital organisational context.
• Comprehend and consider the ethical, cultural and societal impact of technology and digital aspect on the behavior of employees within the world of work.
• Examine and discuss the role of a digitally competent manager for sustainable business practice.
• Demonstrate a developing ability to collect, analyse, critique and evaluate information from a range of sources.

Learning Outcomes – Skills:

• Take an in-depth look at the influence of digital technology on ways of working.
• Put a specific focus on ‘Place’ and Society in an international, national and local context.
• Develop a global perspective on the influence of technologies on working practices and employee behaviour considering historical, ethical, cultural and societal trends.

Learning Outcomes – Knowledge:

• Identify and discuss different components, approaches and processes of marketing and their application to an organisational context.
• Examine and explore customer engagement strategies used in contemporary organisations.
• Describe the dynamics of the marketing environment and the implications on marketing decisions.
• Demonstrate the ability to identify, gather and utilise information from a range of suitable/credible sources.

Learning Outcomes – Skills:

• Gain a foundational understanding of the fundamentals of marketing.
• Examine global case studies and develop a broad knowledge base of markets and marketing.
• Explore the purpose of marketing in business and organisations.

Learning Outcomes – Knowledge:

• Evaluate a wide range of information to make informed judgements on the investment decision, the correct type of finance and the ramifications of acquiring finance.
• rticulate financial risks applicable to a range of business structures and analyse how financial managers manage these risks to maintain competitive advantage.
• Identify and apply appropriate financial models and concepts to a range of decision-making scenarios.

Learning Outcomes – Skills:

• Accomplish a good understanding of firm’s investment and financial decision making.
• Develop techniques to interpret and assimilate accounting information.
• Benefit from learning the fundamental knowledge of tools of financial decision making.

Learning Outcomes – Knowledge:

• To provide a foundation knowledge and appreciation of the key skills necessary for success in future entrepreneurial projects and as required by employers and professional bodies in future graduates.
• To establish good practice in self-evaluation and self-development.
• To engage students in self-enhancement (skills, behaviours, experience) as an essential component of their professional development.

Learning Outcomes – Skills:

• Identify and discuss key skills and how these can be developed through professional development to enhance employability prospects.
• Discuss and engage in self-evaluation.
• Demonstrate an ability to research and engage in personal and professional development planning.

Learning Outcomes – Knowledge:

• Appraise and evaluate personal and professional qualities and attributes to explain behaviour and its effectiveness.
• Identify and consider the implications of concepts and practices of effective management of self and others (specifically human and relational).
• Apply appropriate people management techniques to the contemporary employment relationship.

Learning Outcomes – Skills:

• Examine the relevant concepts to evaluate professional behaviour and investigate this in the context of success and performance of organisations.
• Study some of the problems that can arise in the workplace.
• Analyse cause and resolution strategies to enhance performance and engagement.

Learning Outcomes – Knowledge:

• Apply appropriate tools and techniques to source, critique, and evaluate approaches to project management to deliver organisational success.
• Examine the need for reflective, transformational integrative approaches to delivering projects for organisational success.
• Evaluate and debate project success factors.
• Critically debate approaches to problem-solving and contemporary project management in organisations.

Learning Outcomes – Skills:

• Explore some of the fundamental and contemporary components necessary to plan, assess and manage successful projects.
• Study this in the context of organisational operations, logistics and holistic supply chains.
• Develop the knowledge and skills of process and human aspects of project management in delivering organisational success.

Learning Outcomes – Knowledge:

• Analyse and appraise transformations that are occurring in marketing thinking, strategy and practice.
• Analyse and appraise the mechanisms and practices of value creation, communication and delivery in contemporary marketing practice.
• Demonstrate the importance of an integrative and holistic approach in marketing.
• Evaluate dilemmas facing contemporary marketing practice.

Learning Outcomes – Skills:

• Build a holistic view of applied marketing through the exploration of contemporary developments, case studies and debates.
• Analyse and appraise innovations in marketing thinking and practice that are occurring in response to changes in the marketing environment.
• Examine the need for an integrated approach in contemporary marketing practice.

Learning Outcomes – Knowledge:

• Investigate transformative forces and related issues relevant to marketing in practice.
• Examine and evaluate the key dynamics and challenges facing marketing organisations in competitive market contexts.
• Analyse and evaluate customer characteristics and behaviour to enhance value.

Learning Outcomes – Skills:

• Emphasizes the critical role of conducting contextual and environmental analysis in marketing.
• Gain valuable insights and intelligence that inform marketing decisions and strategies
• Understand the transformative forces driving changes in the marketing landscape and the broader business environment.

Learning Outcomes – Knowledge:

• Establish the relevant skills and understanding related to strategic leadership and collaboration.
• Engage in a critical exploration of theories on the importance of, and approaches to, strategic leadership in organisations.
• Understand leadership strategies and their impact on organisational success, resilience and growth alongside the dynamics of personal interaction with colleagues, teams and stakeholders to create collaboration.

Learning Outcomes – Skills:

• Critically debate the importance of and approaches to strategic leadership in organisations.
• Identify and articulate how strategic leaders can achieve stakeholder collaboration to support organisational success.
• Analyse and evaluate their own leader identity in order to shape their CV and professional digital profile.
• Produce a comprehensive leadership development plan to enhance career prospects.

Learning Outcomes – Knowledge:

• Critically understand the management of a modern international business organisation.
• Consider issues such as crisis management and contingency planning brought about by changing market conditions.
• Grasp the key factors that are required for business resilience and growth.

Learning Outcomes – Skills:

• Analyse and evaluate the key factors that impact business sustainability, resilience and growth.
• Demonstrate a critical understanding of effective crisis management approaches.
• Apply a range of analytical skills to understanding the complex inter-related functions of business.

Learning Outcomes:

• Appraise, evidence and apply the concepts and practices of management consulting within a range of sectors, organisations and job family roles.
• Critique and defend the processes required for a consultant to meet a range of potential research settings.
• Select and evaluate the tools and techniques required to source, critique and
  implement a range of potential viable and realistic solutions.
• Debate and articulate the critical, methodical and creative problem-solving practices required to be an ethical and reflective internal or external consultant.

Learning Outcomes:

• Evaluate brand management theories, concepts and strategies and how these underpin key strategic decisions.
• Analyse contemporary challenges relating to brand management in the digital age.
• Demonstrate a critical understanding of how branding decisions impact upon customer engagement in the digital age.