Bachelor of Arts (Hons) Business and Management (Year 2 Entry)

Learning Outcomes – Knowledge:

• Appraise and evaluate personal and professional qualities and attributes to explain behaviour and its effectiveness.
• Identify and consider the implications of concepts and practices of effective management of self and others (specifically human and relational).
• Apply appropriate people management techniques to the contemporary employment relationship.

Learning Outcomes – Skills:

• Examine the relevant concepts to evaluate professional behaviour and investigate this in the context of the success and performance of organisations.
• Study some of the problems that can arise in the workplace.
• Analyse cause and resolution strategies to enhance performance and engagement.

Learning Outcomes – Knowledge:

• Apply appropriate tools and techniques to source, critique, and evaluate approaches to project management to deliver organisational success.
• Examine the need for reflective, transformational integrative approaches to delivering projects for organisational success.
• Evaluate and debate project success factors.
• Critically debate approaches to problem-solving and contemporary project management in organisations.

Learning Outcomes – Skills:

• Explore some of the fundamental and contemporary components necessary to plan, assess and manage successful projects.
• Study this in the context of organisational operations, logistics and holistic supply chains.
• Develop the knowledge and skills of process and human aspects of project management in delivering organisational success.

Learning Outcomes – Knowledge:

• Analyse and appraise transformations that are occurring in marketing thinking, strategy and practice.
• Analyse and appraise the mechanisms and practices of value creation, communication and delivery in contemporary marketing practice.
• Demonstrate the importance of an integrative and holistic approach in marketing.
• Evaluate dilemmas facing contemporary marketing practice.

Learning Outcomes – Skills:

• Build a holistic view of applied marketing through the exploration of contemporary developments, case studies and debates.
• Analyse and appraise innovations in marketing thinking and practice that are occurring in response to changes in the marketing environment.
• Examine the need for an integrated approach in contemporary marketing practice.

Learning Outcomes – Knowledge:

• Develop a comprehensive national and international understanding of how corporate financial decision-making impacts upon organisational success.
• Refine key analytical and interpretive skills within the context of evaluating investment-based portfolios.
• Gain a holistic understanding of key topics and concepts in corporate finance including dividend policy, financial statement analysis, sources of finance available to business, mergers and acquisitions, and portfolio analysis.

Learning Outcomes – Skills:

• Compare and contrast a range of theoretical models that underpin corporate finance and portfolio valuation decision-making.
• Apply, analyze, and interpret how financial data influences financial decision-making.
• Critically reflect upon how financial decision-making tools and techniques impact upon the value of a portfolio.