Bachelor of Arts (Hons) Business and Marketing Management (Final Year Degree)

Learning Outcomes – Knowledge:

• Establish the relevant skills and understanding related to strategic leadership and collaboration.
• Engage in a critical exploration of theories on the importance of, and approaches to, strategic leadership in organisations.
• Understand leadership strategies and their impact on organisational success, resilience and growth alongside the dynamics of personal interaction with colleagues, teams and stakeholders to create collaboration.

Learning Outcomes – Skills:

• Critically debate the importance of and approaches to strategic leadership in organisations.
• Identify and articulate how strategic leaders can achieve stakeholder collaboration to support organisational success.
• Analyse and evaluate their own leader identity in order to shape their CV and professional digital profile.
• Produce a comprehensive leadership development plan to enhance career prospects.

Learning Outcomes – Knowledge:

• Critically understand the management of a modern international business organisation.
• Consider issues such as crisis management and contingency planning brought about by changing market conditions.
• Grasp the key factors that are required for business resilience and growth.

Learning Outcomes – Skills:

• Analyse and evaluate the key factors that impact business sustainability, resilience and growth.
• Demonstrate a critical understanding of effective crisis management approaches.
• Apply a range of analytical skills to understanding the complex inter-related functions of business.

Learning Outcomes:

• Appraise, evidence and apply the concepts and practices of management consulting within a range of sectors, organisations and job family roles.
• Critique and defend the processes required for a consultant to meet a range of potential research settings.
• Select and evaluate the tools and techniques required to source, critique and
  implement a range of potential viable and realistic solutions.
• Debate and articulate the critical, methodical and creative problem-solving practices required to be an ethical and reflective internal or external consultant.

Learning Outcomes:

• Evaluate brand management theories, concepts and strategies and how these underpin key strategic decisions.
• Analyse contemporary challenges relating to brand management in the digital age.
• Demonstrate a critical understanding of how branding decisions impact upon customer engagement in the digital age.