100% Online Learning
MSc International Business Management

• Working with live organisations to understand the characteristics of international, global, multinational and transnational organisations and how they develop and evolve over time.
• The complex and unique dimensions of international business.
• Comparative business environments and their impact on sustainable business activities, strategies and operations.
• The role of innovation in maintaining competitive advantage in international business and the importance of international trade.
• The process of developing management networks and the impact of this on international success.
• International market entry strategies and development.
• The digital competencies required to be effective in the field of international business.

Learning Outcomes – Skills:

• Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.
• Evaluate the challenges faced by live organisations conducting business internationally and recommend evidence based solutions to these challenges.
• Demonstrate digital competency in developing sustainable international business strategies.

Learning Outcomes:

• Evaluate and apply the key theories and frameworks in strategic management and organisational foresight.
• Critique the relationship between corporate vision, strategic objectives, intent, resources, planning, the firm’s environment, and its impact on the firm competitive advantage.
• Develop a critical understanding of the interactions between different strategies, business models, emerging digital technologies, organisational foresight, and the impact of digital and the sustainability agenda on strategy formation and development.

Learning Outcomes:

• Critically review the complexity associated with managing staff and organisations within the dynamic digital changing global environment.
• Evaluate International Human Resource Management strategies, policy, and ethical sustainable practices across a diverse range of organisational contexts.
• Critically analyse the ways in which workplace cultures vary around the world, informed by multinational organisations.
• Evaluate knowledge, skills and abilities required by an International/Global manager pre, during and post assignment.

Learning Outcomes – Knowledge:

• Students will critically examine and apply marketing concepts, theories and frameworks evaluating the merits of whether to internationalise and which markets to enter. Knowledge of strategic market entry models is developed and critically applied in a range of market contexts.
• Identifying needs and wants of customers in international markets is critical to the implementation of international marketing and evaluating marketing mix decisions related to product, pricing, distribution, and communication keeping in view the diverse consumer and market behavior across different countries.
• The module context is set within the highly dynamic international marketing environment and students develop the ability to appreciate that environmental challenges are beyond the control of a marketer, the key to success in international markets lies in responding competitively by adopting an effective marketing strategy.

Learning Outcomes – Skills:

• Evaluate conceptual frameworks related to management decisions on globalisation and international market selection.
• Evaluate the strategic impact of the external environment, including sustainable and digital, on the marketing decisions of organisations.
• Develop effective and sustainable market responsive marketing programmes.

• Identify specific substantive problems or issues within international business management or organisation or business sector placing them into a strategic context within the research investigation.
• Identify and formulate research questions appropriate at a post-graduate level.
• Demonstrate a critical understanding of the research topic through an in-depth analysis of relevant literature.
• Design appropriate research strategy to investigate the identified problem.
• Design and undertake relevant qualitative and / or quantitative research as necessary to analyse the identified problem.
• Analyse, interpret and critically evaluate information relevant to the research topic drawing conclusions about the results to assist the conduct of international business management.

Learning Outcomes – Skills:

• Critically analyse and investigate a relevant research problem demonstrating a systematic understanding of knowledge and a critical awareness of current issues in international business management and an advanced critical understanding of the pertinent theories.
• Demonstrate appropriate knowledge and understanding of research methodology, data collection methods, and data analysis techniques to create and interpret knowledge.
• Evidence self-direction, reflection, and originality to independently design an appropriate research strategy to investigate the identified problem, manage the project and deliver the research output in the required format.